Movies That Watch You
Going to the movies is always fun, but would you still enjoy it if you knew the movie was watching you?
Soon, movie theaters may be equipped with cameras that will use facial recognition technology to monitor which way you are facing; if you’re laughing, scared, or bored; and if you came alone or with friends.
In order to monitor facial expressions, the theater cameras will illuminate the audience with infrared beams and create 3-D stereoscopic images of each viewer. Aralia Systems, a British security firm, received a $350,000 grant to develop the system.
Advertisers are interested in using this technology because they could apply the data to determine how their messages are received and then adjust them accordingly. The findings would also provide movie studios with valuable feedback when they run test screenings.
But how will the public feel about another intrusion into their private space?
Tell us what you think: being watched by a screen – thumbs up or thumbs down?
Image: Alyssa L. Miller/Flickr and ToastyKen/Flickr
Tags: 3D, Computer, Entertainment, Movies
